Commercials Abound at High Output

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Throughout 2012, High Output has been delighted to supply lighting and grip support to the ever-growing feature film market in New England (Grown Ups 2, Labor Day, The Way Way Back, etc). However, all of that Hollywood glitz and glamour is not just for the movies. Production of large-scale commercial work has been on the rise and High Output has been front and center for some of the biggest shoots this year.

In July, Victoria’s Secret came to our neck of the woods with an impressive 3-day location shoot. The project, whose lighting and grip needs were filled exclusively by High Output, employed a whole host of equipment including 18k HMI pars, M40s, M18s, Source 4 lekos, truss and rigging, dimming, three grip trucks, one tractor-trailer, and an arsenal of tow generators. Shooting took place at some of Newport’s most picturesque seaside estates with some of the world’s most beautiful models. As if the location and talent weren’t enough, acclaimed director Michael Bay (Transformers, Armageddon) was at the helm, making this commercial one of the larger-than-life projects of 2012.

In the world of studio work, Newton-based Euro-Pro (creator of the well-known Shark® Steam Mop) has shot commercials at our Charles River Studios complex not once, but three times so far this summer. Each shoot utilized the largest of our three studio spaces (Studio A) to accommodate both the size of the set as well as the number of local crew needed to work it. A multitude of lighting and grip equipment filled the stage, including our wide selection of HMIs, Kino Flo® products, dollies, and cranes. Additionally, as some of the spots were for home kitchen appliances, food stylists and catering crew made heavy use of our fully outfitted styling kitchen and indoor dining space to demonstrate all of the wonderful things their amazing appliances can do. Although we can’t reveal too much about which campaigns were shot here, be on the lookout for the commercials that showcase Euro-Pro’s latest and greatest must-have inventions!

As New England’s premier lighting and grip house, we’re proud to serve our ever-growing commercial market. Give us a call today and see how we can help you on your next project.

For more information or to obtain a quote, please call our Film + Television department today at 781.364.1891!

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